Movements change people. They shift beliefs, refocus goals, open up new spaces, inspire intense action and bring to light new opportunities. Campaigns are the cutting edge of movements, organized to achieve specific outcomes.
Seeing where your own work fits into the whole you can see the importance of you're doing your part, and connecting it up with others, but also that it is not all up to you--and big as it is, we're up to it.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.